Whenever art director Cory Smith calls, we know we’re going to be given the chance to work on some great concepts. Last time he called, the work we did together got us into just about every award show possible. This time he brought us a campaign for the New Jersey Nets and the Barclays Center based on the concept of “One day major professional sports will return to Brooklyn.” The campaign had us lugging around a set of bleacher seats to several iconic Brooklyn locations.
All posts by Dana Neibert
Fogged Out
Interior Landscapes
In Rangefinder magazine this month.
Dave Good at Rangefinder was gracious enough to do a write up of me this month. It gives a little insight into how business works around here. The funny thing is the editors chose to use mostly images that have a lot of retouching or are very stylized and then titled the piece “That Natural Look” .
NASCAR
On Sunday, I was given complete access to a NASCAR race in Fontana, California. It was probably one of the loudest things I’ve ever been to (even with ear plugs). It was also one of the hardest things to shoot because the entire event is a circus. With all the special passes sold to race fans and VIPs, it’s hard to really capture the behind-the-scenes aspect of the sport. When you have a fan with all his NASCAR paraphernalia, pit passes hanging around his neck and eating a hot dog next to mechanics furiously preparing a race car, it kind of kills the shot. I’m sure if the NASCAR liability lawyers would allow it, NASCAR would sell special pit passes that would let people change a tire during a pit stop. Anyway, I had a good ol’ time and managed to get a few decent shots.
